To establish Assam as a globally recognised destination for endurance sports, sports tourism and sustainable adventure tourism — through world-class events integrated with nature, conservation and community development.
1.
World-class, always.
Building events and experiences that meet international standards — for athletes, spectators and media alike.
2.
Nature first.
Every race route, every campaign, every partnership designed to protect the ecosystems it moves through.
3.
Assam on the map.
Positioning Assam — and Kaziranga in particular — on the global calendar for endurance and adventure sport.
4.
Community at the core.
Ensuring the communities along every trail share in the opportunity our events create.