Objectives
Ten founding objectives. One roadmap.
KEF’s work is guided by ten founding objectives — the practical roadmap behind our mission.
01
Promote endurance sports.
From 5K trails to full ultramarathons, we’re building Assam’s endurance sports calendar from the ground up.
02
Champion sports tourism.
Positioning Kaziranga and Assam as India’s next great sports, eco and adventure tourism destination.
03
Create events that matter.
Organising world-class events, training programmes and awareness campaigns across the region.
04
Drive youth participation.
Getting young people off screens and onto trails, through fitness and grassroots sports programmes.
05
Promote conservation.
Every event is designed to protect — not disturb — the landscapes and wildlife it showcases.
06
Invest in the next generation.
Institute scholarships — including ‘Run One Dream’ — to support young athletes and students.
07
Support local communities.
Turning our events into real income and opportunity for the communities that host them.
08
Build strong partnerships.
Working hand-in-hand with Government, sports federations, NGOs and corporates to multiply our impact.
09
Mobilise resources.
Raising resources responsibly through grants, donations, CSR and sponsorships to fund our mission.
10
Grow with purpose.
Continuously expanding our work — responsibly, transparently and in line with our founding purpose.
Our Work Advances
The UN Sustainable Development Goals
